Kia Sets March U.K. Sales Record as EV Push Lifts Market Position

Overview

• Kia sold 20,862 vehicles in March to post its best month in the U.K. and place third overall, with electric cars making up about 29% of its sales.
• Kia surpassed 100,000 cumulative EV registrations in the U.K., and independent tracker EU-EVs counted 9,465 Kia EV registrations in Q1, including 6,029 in March.
• European production of the new EV2 has begun in Slovakia, U.K. prices start at £23,245, reservations are open, and first deliveries are due later this year.
• U.K. battery-electric registrations hit a record 86,120 in March, yet BEVs took 22.6% of the market versus a 33% target under the Zero Emission Vehicle mandate.
• Kia’s U.K. chief backs a review of longer-term ZEV targets, citing higher battery and energy costs, rising public charging prices, and new taxes that raise ownership costs for buyers.