Overview
- Astara Auto Finland announced the campaign via press materials and Kia Finland’s Instagram, confirming the free item for EV4 customers.
- Supply is limited and the offer applies only in Finland during the promotion, with no rollout announced for Germany.
- The fragrance builds on a heavy motor‑oil base with metallic notes and jasmine, supplemented by birch tar, galbanum, amber and pine resin to evoke a workshop smell.
- Campaign messaging pitches the scent as relief for “withdrawal” from fuel‑station routines, using nostalgia to spotlight the EV4 launch.
- Coverage notes echoes of Ford’s 2021 petrol‑inspired scent as Finland’s EV share reaches roughly one third of new car registrations.