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KFC’s Pickle Mania Rolls Out Nationwide With Mixed Verdicts on Pickle Pepsi

The four-week run tests how far a mass brand can push a polarising flavour.

Overview

  • The seven-item promotion, which launched Monday, is live across KFC UK and runs until April 19.
  • The range features a Pickle Burger, Pickle Loaded Fries and Frickles, plus a Pickle Pepsi Max served with a side pot of pickle juice marked with lines to guide how much to add.
  • Social media reaction is sharply split, with some users calling the menu an early April Fools and others eager to try it, and most criticism landing on the pickle cola.
  • A Manchester Evening News taste test praised the Loaded Fries and Frickles, found the burger overpoweringly briny, and rated the Pickle Pepsi 4 out of 10.
  • Liverpool Echo’s reviewer enjoyed most items and finished the drink but still called the Pickle Pepsi “questionable” and not one to order again.