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KFC to Sell Supergirl Krypto Collectible Bucket

Limited runs with blind-bag keychains aim to drive repeat visits, mirroring a theater merchandise trend.

Overview

  • KFC announced May 27 that Supergirl-themed meals will go on sale June 8 and that a limited-edition Krypto collectible bucket will be offered starting June 10.
  • The Supergirl Ultimate Meal includes three tenders or eight nuggets, three character sauces, a biscuit, two sides, a 21-ounce “Kryptonian Kooler,” and one blind-bag keychain drawn from five designs.
  • The Krypto bucket will sell for $29.99, is reusable but not microwave safe, and will be available while supplies last at participating KFC locations.
  • KFC’s promotion uses blind-bag collectibles and a staged rollout to encourage repeat purchases, and the choice of Krypto follows the dog’s prominent role in the film’s marketing.
  • The tie-in reflects a wider shift of limited-run, fandom-driven merch from movie theaters and theme parks into fast-food chains and marks KFC’s first film-inspired collectible campaign in more than 20 years.