Overview
- Seventy-three percent of property managers cite operations, staffing, and revenue pressures as the biggest barriers to hitting 2026 targets.
- About 60% expect modest revenue growth next year, with 28% anticipating flat results and 9% predicting significant gains.
- Regulation remains a major constraint, with 42–43% expecting legal or regulatory issues to limit goals and 47% reporting strict permitting or licensing rules.
- Pricing expectations are muted, with 43% forecasting flat ADRs, 38% seeing modest increases, and 18% expecting modest declines.
- Technology and distribution remain entrenched, with 95% using a PMS and most keeping OTA reliance steady as Vrbo usage stands at 97% and Airbnb at 90%.