Overview
- Q30 Innovations announced on June 24–25 that Lacy will serve as a Q‑Collar brand ambassador and wear the neck device in practices and games during the 2026 season.
- The Q‑Collar is a neck‑worn band that the company says applies light pressure to increase cranial blood volume and limit brain movement, and it is presented as the first FDA‑cleared sports product of its kind.
- Lacy returns to Ole Miss after a 2025 breakout season of about 1,567 rushing yards and 24 touchdowns, a performance that underpins his reported $1 million On3 NIL valuation.
- Lacy told reporters his mother first found the Q‑Collar and encouraged him to try it, and Q30 CEO Tom Hoey said the signing advances the company’s effort to push brain‑safety gear through elite athlete endorsements.
- The deal joins Lacy to a roster of NFL players who wear or endorse the collar and could increase visibility for neck‑worn protection as part of broader conversations about head impacts and player safety.