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Kevin O’Leary Wears $25–$30 Million JordanJamesBryant “Triple Logoman” on Oscars Red Carpet

The privately held, 1‑of‑1 PSA 10 card highlights how luxury jewelers are being used to elevate valuations for ultra‑rare sports memorabilia.

Overview

  • O’Leary arrived wearing a custom Tiffany & Co. setting of white gold, diamonds and rubies that encases the 2004 Upper Deck card.
  • The 1‑of‑1 piece features game‑used NBA logo patches from Michael Jordan, LeBron James and Kobe Bryant and is graded PSA 10.
  • Reported estimates place the completed necklace at roughly $25 million to $30 million, with some outlets calling it among the most expensive red‑carpet items.
  • The card has never been to auction and was reported as a 2019 private purchase by O’Leary partner Matt Allen, facilitated by Goldin AuctionsKen Goldin.
  • The Oscars turn followed his early‑March outing of a separate JordanBryant Logoman bought for $12.9 million, as online reactions to Sunday’s look skewed mocking while he attended as a cast member in Marty Supreme.