Overview
- The University of Texas announced the athlete‑focused initiative on March 10 in collaboration with Durant’s alma mater and Nike.
- Longhorn athletes will gain early access to Kevin Durant player exclusives and Nike apparel through the program.
- Boardroom will partner with UT and Nike to host a 2026 sports business summit for student‑athletes and sports business students.
- Texas women’s basketball star Madison Booker is the first participant, with additional signings expected across basketball and other UT sports.
- Nike executive Karie Conner called the collaboration athlete‑first, Texas AD Chris Del Conte labeled it special, and Durant said supporting college players has long been his goal.