Overview
- Jenner will front a global campaign debuting in February, directed by Gordon von Steiner and set to Underworld’s Born Slippy.
- Power of You opens with maracuja, centers on frangipani, and finishes with Madagascar vanilla, benzoin and cistus, crafted by Givaudan perfumers Nisrine Bouazzaoui Grillié and Nadège Le Garlantezec.
- The fragrance launches in Europe on Jan. 20, followed by the U.S. and Middle East in March and Asia in April, in 30-, 50- and 90-ml sizes priced about $78, $110 and $138.
- Armani positions the scent as the feminine counterpart to its Stronger With You franchise, with Gen Z identified as a core audience and influencer advocacy central to the strategy.
- Armani executives declined to share targets, while industry sources estimate first‑year retail sales could reach about €150 million.