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Kelsey Plum Debuts Verified AI Twin as Backlash Mounts Over Athlete-Likeness Tech

Talk2Me markets the consent-built avatar as a voice mentor with strict advice limits.

Overview

  • Plum’s Talk2Me ‘digital twin’ lets fans hold one-on-one, voice conversations designed to mirror her tone, perspective and mentorship style.
  • Coverage reports she is the first professional female athlete to roll out a verified, voice-capable AI twin, per Fast Company.
  • Talk2Me says the model uses authorized recordings with Plum’s ongoing oversight and includes guardrails blocking financial, medical and contractual advice.
  • Plum framed the move as a scalable way to connect with more fans, saying people should “get with it or get lost,” while social-media commenters questioned authenticity, privacy and AI’s broader impact.
  • An OutKick test described a chat that ended before detailed questions on pay and league economics, highlighting unresolved questions about how such avatars will handle sensitive topics.