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3w ago

Kellogg’s Brings Back In-Box Toys With Toy Story 5 Tie-In Starting Sunday

The rollout signals a nostalgia play for screen-free family moments through a coordinated Disney partnership.

FILE - This is a display of Kellogg's Froot Loops in a Costco in Pittsburgh, Monday, July 14, 2025. (AP Photo/Gene J. Puskar, File)
In conjunction with the release of "Toy Story 5," Kellogg's is releasing toys, playable spoons and trading cards inspired by the franchise in select cereal boxes starting April 26, 2026
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Overview

  • Kellogg’s, which announced the promotion Thursday, says Toy Story 5-branded boxes begin arriving nationwide Sunday, April 26.
  • Inside select boxes are playable character spoons, collectible trading cards, and limited movie ticket promotions.
  • The promotion covers eight cereals, including Froot Loops, Frosted Flakes, Corn Pops, Apple Jacks, Frosted Mini-Wheats, Rice Krispies, Corn Flakes, and Cocoa Loops.
  • A large interactive claw-machine event is scheduled for May 24 at The Grove in Los Angeles to support the launch.
  • The company pitches a simple, screen-free throwback, though past recalls over choking hazards and battery issues mean design and safety will face close attention.