Overview
- Specially marked Kellogg's boxes, arriving nationwide Saturday, April 26, will include Toy Story 5 items inside.
- The in-box extras feature character spoons that double as toys, trading cards, and movie ticket offers.
- Kellogg's plans a giant interactive Toy Story claw-machine pop-up at The Grove in Los Angeles on Sunday, May 24.
- The toys in boxes mark Kellogg's first return to in-box prizes in over a decade, reviving a once-common breakfast tradition.
- Entertainment outlets reported company quotes touting screen-free play as early fan reactions to the spoon figures were mixed, and one outlet noted no Kellogg's press release was posted at publication.