Overview
- On Thursday, August 6, 2026, Kellogg announced it is accelerating its prior pledge and will eliminate petroleum-based artificial colors from every cereal by the end of this year.
- The company said it has identified fruit- and vegetable-based juices to recreate the signature colors of cereals such as Froot Loops and Apple Jacks and has spent on equipment to scale those natural colorings.
- Kellogg also confirmed it will remove the preservative BHT from the small number of cereals that still contain it.
- The move follows years of consumer activism, including a 2024 petition drive with roughly 400,000 signatures, public pressure from high-profile advocates and a 2025 agreement with Texas Attorney General Ken Paxton to phase out dyes by 2027.
- Retailer policies such as Target's and Walmart's deadlines have pushed manufacturers to act and the change could speed wider reformulation, affect ingredient sourcing and alter product labeling and shelf availability for shoppers.