Overview
- WK Kellogg Co, which announced Thursday, Aug. 6, said it will stop using synthetic dyes and the preservative BHT in its entire U.S. cereal lineup and complete the change by the end of 2026.
- The company says production of reformulated recipes, including Froot Loops and Apple Jacks, will begin later this year and that new boxes will ship to retailers before year-end.
- Kellogg plans to replace synthetic colors with fruit-, vegetable- and other plant-based sources and reports it invested in manufacturing upgrades and extensive consumer testing to preserve taste and the cereals' familiar colors.
- The accelerated timetable updates a 2025 voluntary commitment to remove dyes by the end of 2027 and follows regulatory pressure from HHS and a compliance agreement with the Texas attorney general.
- Observers warn technical and supply challenges can arise when swapping certain shades such as blues and browns, and retailers and consumers could see short-term availability or appearance differences as the industry adapts.