Overview
- Kelela formally announced New Avatar with a July 10 release date and highlighted the singles “Linknb” and “Idea 1.”
- She released a “Linknb” music video directed by Mischa Notcutt that places her in New York cityscapes.
- The 12-track album lists collaborations with PinkPantheress, A. K. Paul, and Fousheé on the official tracklist.
- Kelela describes the record as a blend of shoegaze, grunge, R&B, and electronic music that reflects her early indie roots.
- In a statement, she says the album “finds solace in confronting” and aims to meet the present moment without serving as a distraction.