Overview
- Geoff Keighley clarified on Thursday that Opening Night Live runs both editorial slots chosen for news value and paid placements that companies can buy.
- He said editorial selections are made by a group decision, reward scale or originality of announcements, and often include small indie teams.
- Gamescom executives stressed that the vast majority of digital show content is provided free to partners and that paid slots are comparable to buying physical booth space.
- Keighley confirmed upcoming ONL appearances for Gears of War: E-Day, Final Fantasy VII: Revelation, Metro 2039, Ananta, and new details on The Witcher 3 expansion.
- Past reports have cited high fees for trailer spots but Keighley's comments did not confirm specific prices, leaving questions about access and how paid placements could affect smaller developers' visibility.