Overview
- TODAY.com published an exclusive first-look trailer for “Hooligans: The Arch Racing Project,” introducing footage of the team on and off the track.
- The series is a six-part Samsung TV Plus production that will stream on Samsung TV Network (STN) with episodes rolling out weekly beginning in July 2026 and continuing through mid-August.
- The film follows Arch Motorcycle founders Keanu Reeves and Gard Hollinger as they enter the Super Hooligan National Championship, a MotoAmerica class that features skilled riders on heavily modified street bikes.
- Coverage highlights the personal side of the project: Reeves began riding as a young adult, Hollinger rode from childhood, and both emphasize riding as a way to focus and think while building their brand.
- By putting the company’s hands-on founders into professional racing, the series could broaden public interest in niche American motorcycle racing and raise Arch’s profile beyond custom shops.