Overview
- Fanatics and Complex announced Wednesday that they are partnering with Major League Baseball and the Dodgers and Yankees to release a limited KAWS x MLB collection designed by artist Brian Donnelly.
- The assortment applies KAWS’ Companion character and 'XX' motif to Nike jerseys, T-shirts, hoodies, fitted and snapback caps, plus Rawlings baseballs and Marucci bats.
- The release includes a limited Topps trading-card run with special parallels and rare, randomly inserted KAWS autographs that are intended to drive collector demand.
- The collection will debut in person at Fanatics Fest (July 16–19), appear in the Yankees team store on July 16 and roll out online globally on July 20 with select Dodgers store availability later in July.
- The drop follows recent artist collaborations such as Takashi Murakami’s MLB work and signals a deliberate strategy by MLB and partners to reach younger, culture-focused fans and boost stadium and e-commerce sales.