Overview
- The change affects about 25 million households across Germany.
- Industry reports say Deutsche Post’s de facto midweek monopoly drove costs to roughly €60 per 1,000 copies, about twice direct distribution.
- Switching to Saturday direct delivery is expected to save a mid double-digit million-euro amount, according to trade reporting.
- Kaufland keeps its promotional cadence unchanged, with Thursday remaining the primary advertising day.
- The chain is expanding digital outreach, with its online leaflet available Sundays and drawing around five million weekly views, plus app and WhatsApp options.