Overview
- The physical Kaufland Card will be phased out as the new program runs exclusively via the smartphone app, with FAQs reported to rule out new sign-ups without a classic card.
- Earning rules change to one point per euro spent, replacing the previous one point per five euros model.
- Kaufland says points can be redeemed for free products in stores or used on kaufland.de, with partners or for other loyalty programs, with personalized coupons delivered in the app.
- After starting in Romania and Moldova, the company confirms a broader 2026 rollout to Poland, Bulgaria, Slovakia, Czechia and Croatia, backed by a 360-degree marketing campaign.
- Kaufland’s release does not address migration of existing points; reports citing Romanian terms indicate old physical cards cannot be linked to the new digital accounts, while consumer advocates warn about privacy risks with supermarket apps.