Overview
- After roughly 20 years of Wednesday mailings, about 25 million households will receive Kaufland’s printed leaflet on Saturdays via direct distribution starting March 2026.
- Kaufland is shifting away from Deutsche Post’s costly midweek routing—reported at about €60 per 1,000 copies—seeking mid–double-digit million euro annual savings.
- The online leaflet remains available every Sunday and, according to the company, draws around five million weekly accesses alongside growing app and WhatsApp outreach.
- Customers are debating accessibility for non-digital users and the timing versus promotions, though Kaufland says the key Thursday action day and the promotion rhythm stay unchanged.
- Kaufland is also introducing the app-based loyalty program “Kaufland Card XTRA” on February 12, with new registrations reportedly requiring a smartphone.