Overview
- Buff Beauty launched online on July 24, 2026, debuting a multi-item collection of treatments and tools sold individually and in curated routine sets.
- The line is built around a three-step regimen—resurface, restore, revive—with named products such as Surface Exfoliant, Strengthening Serum, and Finishing Gel Oil designed for nails and surrounding skin.
- Coverage lists the assortment between 21 and 23 items and reports prices roughly from $7 to $50, reflecting slight differences in how outlets counted SKUs.
- The collection includes redesigned instruments made with jewelry designer Susana Vega, such as a foot file and nail brush, and the company says it will not produce nail polish.
- Beauchamp, who cofounded Birchbox and later led Victoria Beckham Beauty, is positioning Buff to cut routine salon visits by offering affordable at-home treatments and wider access through an upcoming mass-retail rollout.