Overview
- Princess Catherine attended the Royal Charity Polo Cup in Windsor on Friday, July 10, 2026, wearing a black-and-white gingham midi by Temperley London with Ralph Lauren sunglasses and Camilla Elphick slingbacks.
- The Temperley dress is a past-season piece and is reported sold out, prompting immediate interest from shoppers who cannot buy the original.
- Within hours of photos circulating, lifestyle sites ran 'shop the look' roundups and promoted budget options like an Amazon gingham maxi, using affiliate links that monetize the spike in traffic.
- High-street and contemporary brands including H&M and Reformation, plus luxury labels, have been offered as ready alternatives, raising the likelihood of rapid sellouts and quick copycat production.
- Coverage from Vogue and others linked Kate’s choice to Princess Diana’s historic gingham moments and noted a small personal detail—a bracelet made by Princess Charlotte—framing the appearance as continuity that reinforces gingham’s summer comeback.