Overview
- In mid-July, the Princess of Wales wore a black-and-white Temperley London gingham midi at the DMMI Royal Charity Polo Cup, photos of the outfit circulated widely and triggered intense consumer attention.
- The Temperley dress is reported as a sold-out archive piece and is rumoured to have retailed around £765, making the original unavailable to buyers.
- Lifestyle outlets quickly published affiliate 'shop the look' roundups linking to multiple retailers, a move that both amplified demand and generates commission for publishers.
- High-street chains have responded by listing similar styles with prices from about £23 to £129 and a prominent River Island navy gingham midi offered around £49 as a direct, affordable alternative.
- Social platforms reported sharp spikes in searches for Kate’s style, and coverage frames the moment within a wider celebrity-driven return of gingham this summer that is likely to keep demand high for seasonal copies.