Overview
- D K Suresh of BAMUL filed a complaint with the Competition Commission of India and emailed Prime Minister Narendra Modi seeking an investigation into alleged predatory pricing tied to Flipkart’s low-price milk promotion.
- The Karnataka government said it would approach the competition watchdog and sought the Prime Minister’s intervention, elevating the dispute beyond a local market issue.
- Flipkart said the offer was a limited promotional campaign run on its marketplace, asserted that sellers set prices, and stated dairy partners receive their full agreed payments with no impact on farmer procurement rates.
- Suresh claims the campaign sold about 14.5 lakh litres and involved around Rs 2,000 crore in spending, and he reports BAMUL’s sales fell by roughly 40,000–50,000 litres while farmers are paid about Rs 38–40 per litre.
- BAMUL is arranging laboratory tests on samples and gathering data on sourcing and volumes as the matter moves into a complaint and investigation phase.