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Karls Picks Wernigerode for €30 Million Erlebnis-Dorf, Targeting Spring 2028 Opening

Local officials expect new tax revenue with a year-round tourism boost.

Overview

  • The site spans roughly 12 hectares at the A36 Wernigerode-Mitte exit, with land purchase confirmed by the company.
  • Karls plans about 180 permanent jobs plus roughly 120 to 130 seasonal and student positions once operations begin.
  • The Wernigerode project will be Karls’ first Erlebnis-Dorf in Saxony-Anhalt.
  • CEO Robert Dahl said Wernigerode was chosen after reviewing multiple locations due to strong local cooperation and enthusiasm.
  • City leaders call it the town’s largest tourist settlement, while planning and permitting details precede construction and an opening targeted for spring 2028.