Overview
- Nike leads the 2025 apparel ranking at US$49,444 million in brand value, a 31% drop from 2024.
- Zara and Uniqlo place second and third with gains of 37% and 43%, supported by fast-fashion scale and digital expansion including Douyin livestreams.
- Adidas climbs to fourth, up 31% to US$21,067 million, aided by renewed consumer engagement and the Samba relaunch.
- Lululemon falls 12% to fifth at US$18,138 million, while Shein ranks sixth as the most influential low-cost player through social scanning, agile production and viral haul content.
- The top ten totals US$180,643 million, with H&M seventh, Asics, India’s Westside at ninth and China’s Anta completing the list, as Kantar cautions that salience without meaningful differentiation leaves sports brands exposed.