Overview
- Gerber formally unveiled the RE/DONE x Kaia Gerber 'Short/Cuts' campaign at a Los Angeles event that featured campaign visuals and a short promo video, with photos showing her and Cindy Crawford in coordinated denim.
- The public launch, which took place on May 20, also included family attendance from Rande and Presley Gerber and a posed mother–daughter moment that reinforced the campaign's intergenerational styling message.
- Kaia joined Re/Done earlier this year as an investor and creative partner and serves on the brand’s Los Angeles advisory board, roles she cited as central to shaping product and storytelling for the label.
- The campaign’s promo clips show stylized, intimate moments such as painting nails and pulling on denim shorts, positioning 'Short/Cuts' as a personal-styling project built around Re/Done denim pieces.
- Coverage places the fashion push alongside Gerber’s acting timeline, noting reports of recent underperforming projects and her confirmed lead role in Ryan Murphy’s The Shards, which is scheduled to premiere on FX in August.