Overview
- Musgraves posted a video in full armadillo costume roaming Walmart, Barnes & Noble, and Target to find vinyl copies of Middle of Nowhere, drawing a dry reply from one clerk who said, “I don’t recognize that name.”
- The clip leans into slapstick as she crawls on the floor, does a somersault, reads armadillo facts in the kids’ section, and finishes by lying on her back in the street like roadkill.
- Middle of Nowhere arrived May 1 and features Texas‑fluent collaborations with Willie Nelson, Miranda Lambert, and Billy Strings.
- The rollout also includes intimate Texas shows at Gruene Hall with the Mariachi Brothers, linking the album’s themes to local stages and musicians.
- A North American arena tour announced April 29 is set for August 21 to October 27, with early‑May ticket windows that the viral moment could help energize.