Overview
- The Dutch speed skater won Olympic gold in the 1,000m with an Olympic record and added silver in the 500m in Milan.
- After her 1,000m win she briefly revealed a white Nike sports bra, a photo Nike reposted, despite Team NL’s official apparel sponsor being FILA.
- Advertising specialist Frederique de Laat told Dutch outlet AD the exposure could be worth roughly €850,000 to over $1 million.
- Quote editor Meindert Schut estimated about one cent per Instagram follower for sponsored posts, implying roughly €62,000 per Nike‑branded upload based on an audience near 6.2 million.
- There is no official confirmation of any Nike payment, while Leerdam said she skipped a Team NL celebration due to illness and later completed a light training skate with U.S. champion Jordan Stolz.