Overview
- Leerdam completed the Games with 1000m gold in an Olympic-record time and 500m silver, later saying she woke up sick and missed the Team NL House celebration.
- After her 1000m victory, she revealed a white Nike sports bra, and Nike shared her image on its official Instagram account with roughly 298 million followers.
- Advertising expert Frederique de Laat of Branthlete told Dutch outlet AD that the Nike payoff could exceed €1 million, characterizing it as an estimate.
- Quote magazine editor Meindert Schut estimated about one cent per follower for sponsored Instagram posts, implying roughly €62,000 (about $73,500) per Nike post.
- Dutch retailer Hema promoted water‑resistant eyeliner using her tearful image, while fiancé Jake Paul amplified her medals with celebratory social posts.