Overview
- McLaren Golf’s official launch Wednesday aligns with the PGA Tour’s stop at Doral, where world No. 5 Justin Rose debuts as the company’s first ambassador and an investor.
- Rose will start with McLaren Series 1 irons from 5-iron to pitching wedge plus a Series 3 4-iron, and he will carry a papaya staff bag with the brand’s logo visible on his kit.
- He said he has worked with McLaren engineers for well over a year, and the initial consumer line centers on two iron sets, a blade and a cavity-back, with tweaks expected as tournament play informs refinements.
- The switch draws scrutiny because Rose’s 2019 move to Honma preceded a slump, yet he says range data shows gains, he expects a short settling-in period, and he will keep his trusted driver, fairway woods, and putter from other makers for now.
- McLaren is targeting the high end of the golf market, leveraging Rose’s ties to CEO Zak Brown and F1 champion Lando Norris and using this Miami rollout to seed on‑tour validation that could pull motorsport fans into a new premium equipment niche.