Overview
- Justin Bieber’s headlining set at Coachella, which took place Saturday, April 11, unfolded as a minimalist, laptop‑guided “YouTube time capsule” that mixed new Swag-era songs with archival clips and sing‑along moments from his early hits.
- Rolling Stone reporting cited by multiple outlets says Bieber secured a $10 million payday to headline the two weekends, and EntertainmentNow reports he negotiated the deal directly without an agent.
- Vogue Business confirmed that Bieber’s Skylrk brand sold $5.04 million in merchandise during weekend one, and the label is expanding on‑site drops and making the festival collection available online for weekend two.
- Following the set, Luminate data reported by Forbes shows Bieber’s catalog streams jumped to 24.6 million in the U.S. the next day and over 77 million globally, with 2012’s Beauty and a Beat surging to the top of his older tracks.
- Reaction split sharply between viral criticism of the low‑key format and public praise from artists like Lizzo and Labrinth, while Coachella’s official Instagram clip promoting the set drew about 9.2 million likes.