Overview
- Bieber performed an acoustic set at the FIFA World Cup Final halftime on Sunday and wore a full SKYLRK look that included a low‑top Matter Daddy sneaker in an unreleased “Latte” colorway.
- The stage outfit also featured SKYLRK polo, denim shorts, ribbed socks, branded sunglasses, a custom earpiece and a SKYLRK guitar strap, all made for the performance.
- SKYLRK ran a five‑day pop‑up in New York City from July 16 through July 20 to give fans early access to merchandise tied to the World Cup weekend.
- The World Cup moment follows rapid early demand for SKYLRK—its June footwear drop sold out quickly—and builds on exposure from Bieber’s April Coachella appearances and the brand’s 2025 launch.
- No public release date or sales details for the Matter Daddy “Latte” have been announced, which suggests the appearance is meant to increase scarcity‑driven interest and that a future drop could prompt heavy demand.