Overview
- Regional leaders unveiled the campaign in Lima with an expo at Parque de la Exposición running March 19–22 with more than 60 stands.
- The tourism window spans March 27 to April 5, featuring faith routes and offerings across Junín’s nine provinces and 100 districts.
- Free transit on the Carretera Central for private vehicles is set for April 1 and 4 from 8:00 a.m. to 11:00 p.m., with truck circulation restricted in those hours.
- The promotion highlights registered destinations including Laguna de Paca, the Santuario de Chacamarca, the Gruta de Huagapo and Central Jungle landscapes.
- Cultural draws showcased include Tarma’s traditional flower carpets, the “Media Naranja” structure, and performances such as Huaylarsh, Chonguinada and Marinera.