Overview
- Julián Weich, who revealed the decision Saturday on La Noche de Mirtha, said he is about to shut his social-brand Conciencia after 16 years.
- Conciencia operated as a commercial brand that sold basics like water, rice, tomato purée and paint while pledging 50% of profits to NGOs.
- Weich said sales have fallen so far that “no money comes in,” partners who once helped stepped back, and the company stopped donating last year.
- He called it unethical to keep selling products under a promise he cannot meet, so he chose to close rather than claim donations he cannot make.
- The shutdown removes a simple way for shoppers to support charities through routine purchases, a loss local outlets tie to Argentina’s strained economy.