Overview
- Julie publicly launched the digital 'I’m With Stupid' campaign on Friday, June 26, 2026, and it was posted on the brand’s website and picked up by multiple outlets the same day.
- The ads pair Chet Hanks with influencer Hallie Batchelder in playful scenes that cast Hanks as an exaggerated 'himbo' who raps, works out and sends 'fit checks' while Batchelder reacts.
- Julie says its morning-after pill is FDA-approved, contains 1.5 mg of levonorgestrel—the same active ingredient in Plan B One-Step—and is sold over the counter at major retailers without a prescription, ID, or parental consent.
- Company spokespeople and co-founder Julie Schott say the campaign uses humor and celebrity reach to normalize emergency contraception while making clear that the choice about pregnancy is serious and user-controlled.
- The creative departs from traditionally discreet EC marketing by using pop-culture humor to reach younger shoppers, a move that could reduce stigma and increase awareness of over-the-counter emergency contraception availability.