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JuJu Watkins Unveils Co-Created LeBron NXXT Gen ‘Silver Lining’ Sneaker

The partnership highlights the growing endorsement power of college athletes during injury recovery.

Overview

  • Nike and USC guard JuJu Watkins introduced the LeBron NXXT Gen “Silver Lining” in February at Nike’s Watts community store, with a public release expected this summer.
  • Watkins becomes the first athlete to have a signature model under LeBron James’ NXXT line.
  • Design cues tied to her Los Angeles roots include a quilted flower pattern, a “By JuJu” mark on the tongue, and wide laces, and James wore the model during a Lakers game in February.
  • Watkins, who tore her ACL during the 2025 NCAA tournament, sat out the 2025–26 season and says she is “pretty far along” in rehab with a return targeted for 2026–27.
  • USC has struggled without her, finishing 17–13 as freshman Jazzy Davidson led the team in points, rebounds, assists, steals, and blocks.