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Judge Rejects Emergency Bid to Halt Mahomes and Kelce’s 1587 Prime in Trademark Fight

Procedural gaps over jurisdiction and service, not the merits, kept emergency relief off the table for now.

Overview

  • U.S. District Judge Naomi Reice Buchwald on March 2 declined to issue a temporary restraining order sought by 1587 Sneakers Inc. to shut down or restrict use of the “1587” and “1587 PRIME” marks.
  • The court flagged an unclear basis for personal jurisdiction and venue in New York, cited a significant delay in seeking urgent relief, and noted no evidence the defendants had been served.
  • The ruling leaves the lawsuit intact, with the judge indicating future motions may be considered once service is completed and jurisdictional questions are resolved.
  • 1587 Sneakers says it began selling under “1587” in April 2023 and applied to register the mark for clothing and footwear in October 2023, while the restaurant entity applied for restaurant-bar services in December 2023.
  • The sneaker company argues the restaurant’s sale of branded apparel heightens potential consumer confusion, though a trademark attorney notes coexistence across different industries could challenge the infringement claim.