Overview
- The court unsealed a 106‑page remedies opinion on Wednesday that found Google violated antitrust law but declined to force divestiture and instead ordered specific operational changes to its ad stack.
- The order bars tying Google's publisher ad server to its AdX exchange and prohibits auction practices called First Look, Last Look, and Unified Pricing Rules that gave AdX an advantage.
- Google must build integrations with Prebid, let AdX bids flow into rival publisher ad servers on the same terms, and give publishers exportable historical and real‑time bid and configuration data.
- A court‑appointed monitor, a technical committee, and an internal compliance officer will oversee implementation, with the remedies set to run for six years and requiring source‑code and document access for enforcement.
- The parties have about 30 days to file a proposed final judgment, Google says it will appeal parts of the liability ruling, and the DOJ has said it is reviewing the opinion as market and publisher reactions weigh the prospects for lasting competition.