Overview
- APTRA’s fashion awards, held Sunday at Telefe’s Ronda studios, named Juana Viale the Martín Fierro de Oro after she had already won best style in weekly hosting.
- Other winners included Pampita for style on social media, Zaira Nara as fashion influencer, Vero Lozano for daily host, Benjamín Vicuña and Julieta Zylberberg in fiction, and designers Evangelina Bomparola and Nicolás Zaffora.
- Tributes featured an AI‑crafted homage to Susana Giménez, whose onstage joke to APTRA’s Luis Ventura about “gold and diamonds” went viral, and an international distinction for Moschino creative director Adrián Appiolaza.
- Preliminary ratings showed about 9.9–10.1 points at the start and a 10.7 peak on Telefe, while Streams Telefe’s YouTube coverage drew about 41,000 viewers.
- Mirtha Legrand missed the ceremony on medical advice due to a viral illness, as the event further positioned itself as a prime‑time showcase for Argentine fashion across TV, streaming and social platforms.