Overview
- The Alcem-se gathering drew about 2,000 entrepreneurs and self‑employed participants to the Roig Arena in Valencia.
- Organizers said the private aid was non‑repayable, with some grants reaching up to €10,000 per business from a €35 million fund.
- Practical sessions covered sales with Alejandro Aguilar, finance with Jorge Alonso, and social media with Itziar Oltra.
- Juan Roig opened the event and shared a ten‑book reading list for entrepreneurs, citing titles such as Los monstruos y el gimnasio, Capitalismo consciente, and The 7 Habits of Highly Effective People.
- Marina de Empresas underscored ongoing support through training, motivation, and networking beyond the initial cash assistance.