Juan Gómez-Jurado Unveils 'Mentira,' a Standalone Thriller on Lies and Neuromarketing
He presents an unreliable narrator, Eva Ramos, to examine manipulation as a contemporary social problem.
Overview
- Published by Ediciones B, the novel blends a frenetic thriller with survival and whodunit strands.
- Gómez-Jurado labels neuromarketing "the absolute evil," asserting politicians and large companies use it relentlessly.
- He underscores that the book is self-contained and says there will be no sequel.
- The action shifts from Gijón to an isolated Somiedo to intensify conflict through deliberate confinement.
- Stepping outside his Reina Roja universe for the first time, he cites more than 12 million books sold and signals he will return to Antonia Scott and Jon Gutiérrez eventually.