Overview
- The company issued its first teaser via a front-page ad and asked prospective partners to register interest as dealers by March 11, 2026.
- Reporting indicates the debut model will be based on Chery’s Jetour T2 i-DM PHEV with a 1.5-litre hybrid powertrain, a 3-speed DHT and a 26.7 kWh battery claiming about 130 km NEDC electric range.
- Assembly is planned at JSW’s upcoming New Energy Vehicle plant in Chhatrapati Sambhajinagar, with recruitment and retail network build-out under way.
- A late-2026 launch around Diwali is the working target, though timing could slip due to Indian regulatory checks on China-sourced components.
- Coverage pegs pricing near Rs 45 lakh to tap a sparse mainstream PHEV segment, with this brand operating independently from JSW’s MG Motor India joint venture.