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JPMorgan Launches American Dream Initiative With $80 Billion Small‑Business Lending Plan

The bank pairs new lending with coaching plus policy advocacy to jump‑start local business growth.

Overview

  • The initiative, unveiled Tuesday, commits nearly $80 billion over 10 years to small‑business loans made directly and through community lenders.
  • JPMorgan targets 10 million small‑business clients, up from 7 million, and will hire 1,000 bankers and 150 senior business consultants to support them.
  • The bank will expand its free Coaching for Impact program to reach about 115,000 entrepreneurs in more than 80 cities, adding tools for payroll, invoicing, and financial education.
  • Alabama is an early focus with a plan to triple Chase branches to 35 by 2030 and open a Community Center, with other priority markets including Atlanta, Philadelphia, Los Angeles, and San Francisco.
  • The broader effort also covers housing, financial health, skills, healthcare, and support for local institutions, includes a push to cut $100 billion in red‑tape costs, and will deploy mostly market‑rate loans with more local actions to follow.