Overview
- The Real Brokerage announced on Wednesday that JP Piccinini will join the company as a Growth Leader and work with Chief Growth Officer Jason Cassity to support agents, teams and brokerage leaders across its network.
- Piccinini will run regular in-person programming in Texas, including monthly roundtables focused on growth strategies, leadership development and business-building best practices for agents and teams.
- Piccinini built JPAR from 2011 into a large national brokerage of about 4,000 agents across 22 states with more than $5 billion in annual sales volume, a track record Real cited in explaining the hire.
- Real promotes the move as part of a push to scale its tech-enabled brokerage, which supports over 34,000 agents in all 50 U.S. states and Canada and combines agent services with mortgage and closing tools.
- The appointment ties to broader industry consolidation and talent shifts seen after JPAR’s 2021 sale to Cairn Real Estate Holdings and Aperion Management and could boost agent retention and business growth through hands-on leadership training.