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Journalist Plans 24 Portions From £20 Iceland Shop

The week ahead will show whether the promotions-led haul delivers the 24 portions she mapped.

Overview

  • Abigail Nicholson, who took on Iceland's challenge Tuesday, bought 20 items for £20 using in-store deals at Iceland and its Food Warehouse.
  • She used a 10-for-£10 offer for core items like pizzas, fish, sausages, pies, chips and chicken dippers, plus a 3-for-£5 veg deal for carrots and broccoli.
  • Her receipt shows a reported £13 saving on the basket compared with usual prices.
  • She plans six dinners totalling 24 portions, including toad in the hole with chips and veg, katsu-style curry with rice, a cheesy chicken and broccoli tagliatelle, pizza night, pie with chips, and fishcakes with veg.
  • She will cook and document the meals over the next week to test the claim, noting she will also use basic cupboard staples such as flour, spices, eggs and milk.