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Josie Gibson to Front ITV’s How To Clean Up For Cash From April 13

ITV bets on a surprise clear-out format that puts a price on household clutter.

Overview

  • ITV, which announced the six-part series Wednesday, set a 13 April launch across ITV1, ITVX, STV and STV Player.
  • The format uses a fake TV shoot to distract participants while a team spends 48 hours boxing and valuing items, then owners choose to sell or keep them.
  • Gibson leads the show with antiques expert Dan Hatfield and decluttering specialist Jacqueline McLeod, with MultiStory Media and Vintage Cash Cow producing.
  • Gibson called the show “a show with so much heart,” with ITV’s Kate Teckman saying it flips the decluttering genre by revealing the value of everyday objects.
  • Separate reports say Gibson is in talks for Strictly Come Dancing later this year, though neither the BBC nor her representatives have confirmed it.