Overview
- The NFLPA published its year‑end Top‑50 Player Sales List, which on Tuesday showed Josh Allen as the No. 1 retail seller and reported more than $1.9 billion in licensed player merchandise sales for the March 1, 2025–February 28, 2026 window.
- The top five were Josh Allen, Drake Maye, Saquon Barkley, Jaxon Smith‑Njigba, and Jayden Daniels, and the list included seven quarterbacks in the top 10, underscoring quarterback dominance in retail buys.
- Seattle’s Jaxon Smith‑Njigba produced the biggest jump, climbing more than 50 spots to No. 4 after leading the league in receiving yards and winning the Super Bowl, with other major risers including Drake Maye, Caleb Williams, and Bo Nix.
- Cleveland rookie Shedeur Sanders ranked 31st in retail sales despite reports he led the league in group licensing income with about $17.7 million driven largely by trading‑card deals, highlighting how retail sales differ from multi‑player licensing and endorsement streams.
- The NFLPA and licensees plan to use the verified retail data to guide merchandising and sponsorship moves and to expand categories such as toys through partners like Hasbro to convert trading‑card buyers into broader retail customers.