Overview
- The NFL Players Association published its Top 50 Player Sales List in early June, covering retail purchases of officially licensed player products from March 1, 2025 through February 28, 2026, and reported more than $1.9 billion in sales.
- Buffalo Bills quarterback Josh Allen finished No. 1 on the list, reflecting strong consumer demand for his jerseys and other licensed items.
- Quarterbacks dominated the top tier with seven in the top 10, including Drake Maye at No. 2, Patrick Mahomes and Jalen Hurts, showing positional pull in retail merchandise.
- Seattle receiver Jaxon Smith‑Njigba was the biggest mover, jumping more than 50 spots to No. 4 after a breakout, Super Bowl-winning season, signaling how on-field success can drive fan purchases.
- The list measures consumer retail sales reported by more than 85 licensees and excludes personal endorsements and some group-licensing income, which explains cases like Browns rookie Shedeur Sanders ranking No. 31 despite large reported trading-card licensing revenue; the NFLPA also flagged toys as a growth area for licensed player products.